totalClientsToDate - The total number of active clients (the startDate and endDate parameters do not apply to this data)
clicks - The total number of unique clicks on the embedded order form or secure checkout page for the date range selected (one click is recorded per visitor per session). Or it is the total number of unique clicks on the affiliate link when viewing the report for an affiliate
clients - The total number of active clients who joined during the date range selected
conversionRate - The conversion rate for the offer, supplied as a decimal. (Clients / Clicks)
sales - The number of sales transactions made during the date range selected
subtotal - The subtotal before shipping, handling, tax or order processing fees
shipping - The shipping charged to the order
handling - The handling charged to the order
tax - The tax charged to the order
gross - The total amount charged to the order
fee - The amount charged by the order processor as a fee
net - Net is the Gross minus the Fee. Fee and Net are calculated automatically by Paypal for Paypal orders, and are calculated by our system for 2Checkout and Credit Card orders based on the fee percentages you've entered in your Preferences
commission - The affiliate commission you have paid or will pay out for the transaction
profit - The Net minus Shipping, Handling, Tax and Commission
forecast - The total amount that will be billed via credit cards during the next billing interval (no PayPal). Ex: If your billing interval is 30 Days, this is the amount that is set to be collected over the next 30 days. (The date range you selected above is not applied to this column)
funnelTotal - The Gross amount collected for the entire sales funnel, including upsells and downsells following this original offer
funnelTotalPerVisitor - The amount collected per visitor, or per unique click
funnelTotalPerClient - The amount collected per client